Dumb Ways to Die was created by Barrel of Donkeys as part of a campaign on rail safety for Metro Trains Melbourne, Australia.
The game features 15 snappy mini games in which players must attempt to save cute characters from a variety of grisly deaths – all in a race against time. As players reach high scores, they unlock new characters, seen happily dancing away at the in-game train station. Featuring simple mechanics, a charming 8-bit soundtrack and a wicked sense of humour, Dumb Ways to Die helps raise awareness of a sensitive subject in a way that has broad appeal.
Why we love it:
- Moreish hook of collectable characters.
- Perfectly targeted safety campaign packing humour and meaning.
- Meaningful without being worthy.
- Smart integration with social networks.