Menu toggle

Dumb Ways to Die by Barrel of Donkeys

dumbWaysToDie

Dumb Ways to Die was created by Barrel of Donkeys as part of a campaign on rail safety for Metro Trains Melbourne, Australia.

The game features 15 snappy mini games in which players must attempt to save cute characters from a variety of grisly deaths – all in a race against time. As players reach high scores, they unlock new characters, seen happily dancing away at the in-game train station. Featuring simple mechanics, a charming 8-bit soundtrack and a wicked sense of humour, Dumb Ways to Die helps raise awareness of a sensitive subject in a way that has broad appeal.

Why we love it:

  • Moreish hook of collectable characters.
  • Perfectly targeted safety campaign packing humour and meaning.
  • Meaningful without being worthy.
  • Smart integration with social networks.

Get it for iOS or Android